What I am reading:
Just in time for f8, AdParlor this morning announced a tool that allows developers of Facebook apps to purchase Facebook Ads on a “cost per install” basis.
With the launch of the new tool, developers can purchase ads in order to grow their user bases through Facebook directly, which AdParlor’s Ali Merali says means deeper targeting, higher levels of engagement and additional volume in application installs for their clients. 
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