AOL’s Big SXSW Bet On Seed and “Bionic Journalism”

What I am reading:

Editor’s Note: This guest post was written and reported by Steven Rosenbaum, the CEO of Magnify.net.

Today, the world of music, film, and the internet converges on Austin, Texas for what is fast becoming one of the key the places to launch new software products. For the folks at AOL, South By Southwest—know also as SXSW—will be a debutant party for AOL’s new Seed form of journalism..

AOL has it’s hopes pinned on that fact that SXSW will be the perfect place to both introduce the new Seed content machine to a large audience and test the concept of mixing freelance and pro-journalists to create a huge amount of original content. Seed has been operational for a few months now, but SXSW will be it coming out party, according to former New York Times writer Saul Hansell who is now the Program Director of Seed.

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