Big Money: AOL’s Beauty Pageant With Google, Microsoft For New Search Deal

What I am reading:

Time Magazine Editor Josh Quittner and AOL CEO Tim Armstrong took the stage on Friday afternoon at the Fortune Brainstorm conference in Aspen. Most of the interview was centered on AOL’s content strategies.

But what I really wanted to know about was what AOL’s plans were around search. Their long term Google deal expires in December. And from what we hear both Microsoft and Google are gunning for AOL’s search traffic.

Why? AOL is the fourth largest U.S. search engine, but they have just 2.5% market share.

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