What I am reading:
Microsoft’s Bing has tapped ResellerRatings to provide online merchant reviews for the shopping search results. ResellerRatings is a ratings site that includes more than 430,000 consumer reviews of online sellers and merchants.
ResellerRatings both includes reviews of online retailers, such as Newegg, TigerDirect, DiamondShark, Buy.com, and B&H, and also allows these retailers respond to customers that submit reviews. Merchants can solicit customer reviews by using a pop-up check-out survey, can contact reviewers directly to resolve issues, view related product invoices, flag reviews from non-customers and post public replies to help influence customer service and satisfaction. ResellerRatings claims that its reviews have influenced more than 10 million purchasing decisions within the last year.
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