What I am reading:

Cascaad, which is billed both as an ‘awareness engine’ and a ‘smart social media browser’ by the Italian startup behind the service, aims to make the realtime streams you tap into more about you. Essentially, the tool is designed to filter the never-ending incoming message stream from your friends and millions of others by continuously distilling which part of the chatter is about stories, things and places that match your specific interests, context and social affinities.

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