What I am reading:
As you’re probably well aware, there’s a massive oil spill in the Gulf of Mexico right now. When BP’s Deepwater Horizon drilling rig exploded and then sank last month, it began dumping thousands of barrels of oil into the Gulf each day. By the time the oil stops leaking, it’s expected to be the worst oil spill in U.S. history. Yeah, it’s bad. It’s so bad, that BP and several other organizations working on the spill are apparently running out of ideas. And they’re turning to Twitter, according to gCaptain.
A group of a dozen or so organizations including BP, the EPA, the U.S. Department of Interior, the Department of Defense, and OSHA have set up Deepwater Horizon Response, a “Unified Command” established to “manage response operations.” Naturally, there’s a website for this effort, but there’s also a Facebook page, a Twitter account, a Flickr account, and a YouTube account. They’re covering all the social media bases (though no Foursquare account just yet).
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