Complaints Against Yelp’s “Extortion” Practices Grow Louder

What I am reading:

Yelp has been hit with another lawsuit, the third in a matter of a few weeks. Similar to the previous complaints, this lawsuit filed by Boris Levitt, the owner of Renaissance Furniture Restoration in San Francisco, claims that Yelp’s “unfair and unethical conduct in promoting, marketing and advertising its website as maintaining unbiased reviews” is unlawful and hurt his business. Levitt’s suit is similar to the previous claims that Yelp is extorting businesses for advertising. We’ve embedded the complaint below.

The business claims that after declining a request to purchase advertising on Yelp, a number of positive reviews from his business’ listing on the reviews site mysteriously disappeared, downgrading the company’s rating on the site. Levitt claims that ten out of eleven five star reviews were removed from his company’s page following his decision not to purchase advertising on Yelp.

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