What I am reading:
Today sees the public launch of SaveWave, a digital promotion, distribution, and rewards fulfillment company recently spun out of Sallie Mae’s Upromise Grocery operations.
The company, which is based in Belmont, MA, launches armed with $2.3 million in financing from a slew of high-rollers (more on that below).
SaveWave will take over the technology and operations that power Upromise’s all-digital grocery coupons and plans the introduction of a white-label program for consumer packages goods brands, retailers, membership programs, and media companies to deliver nationwide grocery rewards.
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