Five Marketing Lessons You Can Learn From 5 Hour Energy Drink

What I am reading:

Did you know that 4.6 Million bottles of the 5 Hour Energy Drink are sold each week in the USA alone? According to The New York Times, Bill Pecoriello, chief executive of Consumer Edge Research, estimated that energy shot sales could reach $700 million this year, nearly double last year’s $370 million. Today, 5-Hour Energy accounts for about 80 percent of the rapidly expanding market.

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