What I am reading:
Making things go viral on the Internet is an elusive art, one that Jonah Peretti has studied and tried to perfect for more than a decade. He once got on the Today show for an email exchange he orchestrated with Nike asking them if they would customize a sneaker for him with the word “Sweatshop” on it. That email was forwarded millions of times. Later, he created the Rejection Line, a phone number women could give to guys at bars which went to an automated rejection recording (“Unfortunately, the person who gave you this number does not want to talk to you or see you again”). He also co-founded the Huffington Post.
Today, as CEO of BuzzFeed, he is making a business out of making things go viral. At a meetup last night at BuzzFeed’s New York City offices, he gave his five rules for making things go viral, which I made him repeat in the video above (yes, that is 4Chan’s Moot in the background). The rules are:
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