What I am reading:
Just as I was reading Paul Carr’s latest column about quitting social media, my husband looked at his phone and broke into a huge smile. He is a graphic designer and has long been a fan of Chank Fonts. Earlier that day, he’d taken a picture of a retro-looking podiatrist office, posting it on Twitter with the word “Font-o-licious.” It didn’t go viral. It didn’t become a trending topic. It didn’t get him 1,000 new followers or even attract much attention at all. But it was noticed by Chank Diesel of Chank Fonts who Tweeted “I’m gonna dedicate my next font to that type-savvy podiatrist” and started following my husband.
Here in front of me was one of those serendipitous moments of social media collapsing space-and-time. These moments don’t change the world, but they’re exactly what made social media so addictive in the first place. Imagine an industry hero of yours who seemed untouchable creating a product just because of a random picture you posted on an ever-moving stream of colliding information that he happened to see. Here, in the guise of my beaming husband, was the perfect articulation for why I think people—even my close friends— who declare dramatic social media bankruptcy were just doing it wrong.
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