What I am reading:

Kwedit, the innovative new alternate payment product for social games and just about any other virtual good, is on a roll. They’ve raised a second round of financing – $3.3 million in a round led by Maveron. And they were also on the Colbert Report last night. Just, not so much in a good way.

Colbert ridiculed the company as a “website that hooks little kids on borrowing credit.” You can watch the clip here.

One of Kwedit’s products is a sort of credit system. Users promise to pay back the Kwedit, and social game gives in game currency based on that promise. There’s no enforcement mechanism if the user doesn’t pay, other than a lower Kwedit score and difficulty in getting more in game Kwedit. See our overview here.

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