Media General To Sell Yahoo Display Advertising At TV Stations

What I am reading:

Media General this morning announced that it plans to extend part of its Yahoo advertising sales partnership to all of its network-affiliated television stations by the end of 2010, thus self-reportedly becoming the first member of the Yahoo Newspaper Consortium to do so.

The move comes after completion of a pilot program in four of Media General’s television markets.

View full post on TechCrunch

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