What I am reading:

In the summer of 2009 MySpace hired Katie Geminder, Facebook’s Director of User Experience and Design, as an SVP. Her primary job was to assemble a “swat team” of leading outside designers and user interface experts and re-imagine MySpace from the ground up. That team was made up of four people – including two former Apple designers and one ex-Facebooker – and worked out of a conference room in MySpace’s San Francisco offices for six months. They were creating a new site, located at remakingmyspace.com, and it was going to launch sometime right about now.

RemakingMySpace was going to be a new version of MySpace with every piece of legacy stuff thrown out the door. Users and employees would be solicited for input – to get new ideas and vote on already submitted ones – to rebuild the service brick by brick. Most of the work over the last six months was spent reimagining the design in various ways that would be shown to users, and building tools for the submission and consideration of new ideas. And “users” was broadly defined to include input from artists and bands, advertisers, etc.

It was bold, controversial and progressive. And now it’s also very, very dead.

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