What I am reading:
One of Zynga’s newest game titles, Mafia Wars Las Vegas, kicked off with a bang last week as rap star Snoop Dogg blew up a 4-ton armored truck in the middle off the desert in Nevada. The event, which took place last Thursday, broke a Ustream record for the most viewed original event with more than 2 million live views.
Zynga streamed the event, which commemorated the game reaching 10 million visitors in two weeks, live via Ustream, and more than 2 million viewers dialed in simultaneously, making the stunt the most viewed one-time event in 2010. This is actually pretty impressive considering that popular TV shows like The Office and 30 Rock generally get 2 million households viewing the television events. The Zynga event was also only surpassed by Ustream’s broadcast of Twilight: Eclipse in June, but this wasn’t an original web event created specially for Ustream. 
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