The Ancient Persuasion Tactic Behind “But Wait, There’s More!”

What I am reading:

You’re watching late night TV when you encounter the inevitable infomercial. The pitchman is asking you how much you’d be willing to pay for the super-new-thingamabob, and then it comes…
But wait, there’s more!
Then you discover you’re getting not one, not two, but three super-new-thingamabobs for only $19.95, plus a mechanized back scratcher and a wearable [...]

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