The Secret Life of Testimonials

What I am reading:

You’ve seen résumés, haven’t you?
What’s common to all the résumés on the planet?
Yup, they’re all created to make the candidate look wonderful. So what’s the first thing a company does when you present them with a résumé?
They go back and do some digging. They check the details. The smarter the company, and the more important [...]

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