What I am reading:
Location based services are moving towards establishing rewards program for check-ins; Foursquare just announced that it would be testing rewards offers to users this week. Topguest, which is backed b the Founders Fund, has an interesting take on the LBS arena; the platform gives travelers loyalty points and rewards for check-ins on Foursquare, Twitter, Gowalla, Yelp, Loopt and even Google Latitude.
So when you ‘check-in‘ at a hotel, frequent flyers’ lounge, board a plane, or rent a car you would would be able to collect a reward of some sort. Topguest, which is still in private beta, partners with these hotels, airlines, and rental car agencies to offer customized rewards. For example, if you check into a Starwood hotel, you could earn Starwood points. 
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