What I am reading:
As the presence of television content on the web increases, the entertainment industry needs applications to measure the content’s performance. Wiredset’s Trendrr, a comprehensive digital data tracking platform, is launching a new realtime dashboard catered to TV networks.
The new tracking platform, which is available to any Trendrr Pro users, allows film studios, networks and record labels to track and aggregate data surrounding their properties and gain instant insights on location, gender, volume, sentiment, and influence as the conversation takes place. The application gathers data from over 50 of the web’s social destinations, including Twitter, Facebook, MySpace, YouTube, Last.fm, Amazon, Craigslist, and eBay, and delivers users a realtime view of data within a dashboard.
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