Why The New FTC Guidelines May Become Your Best Friend

What I am reading:

If you’ve read the Federal Trade Commission’s new 81-page Guides Concerning the Use of Endorsements and Testimonials in Advertising, you might think the FTC is a really nice bunch of guys trying to do the right thing by consumers — which, for the most part, is true.
And yet, I just don’t think they give most [...]

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