Email Marketing Campaigns can be a spectacular way to generate buzz about your business or generate a wave of sales online. It can also be a complete disaster. Before embarking on an email campagin there are a number of things you need to think about to know whether it is a good choice for your business.

If your business has been able to compile a database of email addresses of past and current customers, you could be a candidate for a successful email campaign. The question is whether your customers have given you permission to market to them via email. If not, you could be facing serious charges of SPAM, and that could doom your future attempts at email marketing.

Perhaps the best way to conduct an email campaign is to start with collecting customer or prospect emails using your website through a double-opt-in campaign. This type of campaign offers an incentive for your website visitors to provide their valid email address and other information in exchange for something of value. When the information is provided using a form on your website and confirm they wish to receive emails from you in the future, they are automatically sent an email to that address which they must confirm by simply clicking a link provided within the email itself. They have now opted in twice to receive your incentive and future emails. Once a sufficient database of these potential customer is created, a campaign can be created to distribute to the list.

However, some businesses do not yet have this list and wish to promote a product or service immediately. There are several reputable list rental brokers that provide compliant double-opt-in verified email lists that match your niche. Renting such a list can be expensive (depending on the size) and cannot be abused. In addition, you must locate an email provider who is white-listed with the major ISPs so that your emails are not blocked from delivery.

Once you have chosen to whom you are marketing you must then create your marketing piece and your landing page. Your email piece must be designed to track performance of the email itself, and your landing page must be designed to track results as well. If you do not have tracking embedded in each you are dead in the water.

Whether you want to create your own list or use a rental list, we can prepare and manage your Email Marketing campaign from start to finish. We will discuss and plan your campaign with you and organize a successful strategy. We will handle all of the technical details, including creative if you desire. In the end you will have a detailed analytics report demonstrating your return-on-investment. Contact us today to get started.