We account for real customer experience, psychology, and the use of mobile devices which have changed the way people experience and search the internet. Factors like page load speed, pages viewed per visit, and time on site will be included in the assessment of success.
Digital marketing analytics measure metrics like traffic, leads, and sales, and which online events influence whether leads become customers. They include data not only from your website, but also from other sources like email, social media, and online PR. We can use call tracking, third-party tracking, and automation metrics.
The foundation for many services you may choose to add to your strategy, from high performing SEO to PPC (pay per click) ads on Google. We track events and monitor how they are working in relation to your goals or KPIs.
We recognize the human habits that feed the data. Our team has earned many certifications, including Google Analytics, Google Adwords, Inbound Marketing via Hubspot, and Marketing Automation with Sharpspring.