Digital marketing is simply advertising through digital channels like websites, social media, and email. Therefore, digital marketing automation is just technology and software that makes this process easier. Automating your digital marketing services refers to mainly the repetitive tasks. For example, an automated process would be sending welcome emails to new subscribers. Rather than writing each and every email, that process is automatic. But, to make that even easier, we are going to name some of the best and most useful digital marketing automation tools.
Digital Marketing Automation Tools
Marketo is a more well-known marketing automation tool. It is known for covering any channel and every engagement, and it has recently been acquired by Adobe. This tool includes a full suite of features such as email and social media marketing, budget management, and website personalization. Users are able to easily link their existing tools with Marketo as well. This is a mature tool, and the price of this tool is known upon request.
The next tool that we are going to talk about is Hubspot. Hubspot is another popular tool, and if you follow our Twitter, we have talked about Hubspot before. It is primarily an “inbound marketing software”, though it does offer great digital marketing automation. There is a bit of a learning-curve with this specific software. Although Hubspot offers an Academy which is useful to learn the tool a little faster. If you are looking for a tool that offers an “all-in-one” approach, Hubspot is for you. The prices for this software range from $70-$4,000 per month.
Pardot is a B2B digital marketing automation tool by Salesforce. B2b marketing refers to business to business transactions, so when a business produces something that will benefit another company as well. It offers CRM integration, email marketing, lead scoring, and lead nurturing.
This is a great tool to use for your business. But, it may not be affordable for smaller businesses, being that it costs anywhere from $1250-$4,000 (Advanced version).
Customer.io is known as a “flexible” tool. It aims to strengthen business and customer relationships. What this tool does is it sends meaningful messages to users at times when they are most engaged. You can set it to send specific emails based on customer engagement and behavior. This is a lighter tool and is great for companies who want to slightly integrate automation into their strategy. The price of this tool ranges from $150-$1,000 per month.
Why Purchase a Digital Marketing Automation Tool?
There are so many different benefits to digital marketing automation. It is becoming a well-known and very useful strategy. First, it can save you a lot of time in your marketing process. For example, not having to write the same welcome email to every new customer will give you more time to do other things. Which leads us to another benefit being a better experience for your customers. Making more time to complete more important marketing tasks will allow you to create a better experience for your customers.
There are more benefits that come with these tools, but the bottom line is that digital marketing automation is efficient. It saves you time and money, and investing in one of the tools listed above can increase your profits in the long run.
Obviously there are more automation tools out there that you can choose from. But the ones listed in this article are good for all different types of business. Some are great for beginners, others are awesome for bigger companies. No matter what business you run, one of these tools could work for you. We hope to have helped you in the marketing automation journey!
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