The best way to measure success is to go back to your goals. Setting a goal is the very first step to creating a digital marketing strategy. But you can’t lost track of those original goals after completing the creation of your strategy. Because we use those goals to guide us in tracking our metrics. It takes your digital marketing metrics to measure success, and the most important marketing metrics depend on what you are trying to achieve.
In this blog post, we are going to explain some more digital marketing metrics that we have not touched upon yet on our blog. These metrics are typically the more complicated to explain. Yet, they are extremely important to your success.
Digital Marketing Metrics
Among other metrics that we have talked about in previous blog posts, the following are some more important metrics that should be paid attention to in a digital marketing campaign.
An impression is the most vague, overall number out of the other metrics we will be talking about. When you have content on social media, it may be shown multiple times to the same people. Every time someone sees your ad or content, that is an impression. This is true even if its the same person seeing it over and over again.
Impressions are always going to be a higher number than reach or engagement. This is because repeat views are counted. A goal that you could have where you would need to then track impressions would be to increase brand awareness.
This metric is similar to impressions, but it is more exact. Social reach directly studies the exact number of people who saw your advertisement or content. Reach specifically counts people who are seeing your content for the first time.
For example, you could have 50 impressions, but your reach number is 10. That means that only 10 people have seen it, but they have viewed it multiple times. This is another metric that you can use to track brand awareness. Another goal that would require tracking of this metric would be growing your audience.
Your engagement is an important metric to track alongside social reach and/or impressions. It refers to any interactions made with your content or advertisement like clicks, shares, likes, etc. Measuring engagement among other measurements could be helpful if you are looking to see if your content is engaging. For example, if you reach 20 people, but your engagement number is 2 clicks, you could understand that maybe your content is not very engaging.
Email open-rate measures the number of people who open your email campaign as compared to the overall number of those who received it. High open-rates show that your emails have an attractive subject line, you are sending your emails at good times, and your email list was overall done properly. You could use this metric to create a better email list, or change something about the content of your emails.
This metric is important as it relates to your marketing budget. Cost per click applies to pay per click marketing and social platforms that offer the click-to-site ad type. Measuring this metric is important if you are pushing your budget, or if your budget is tight.
Cost-per-acquisition refers to your long-term customers. It is important if you want returning customers. This metric will show you the value of your returning customers. It tells you the accurate amount to spend for new customers as well.
Finally, ROI refers to return on investment. This is a common and vital metric to keep in mind. ROI relates to how much you spent versus how much you earned. It is a great way to track what you are spending on your marketing campaigns!
Not every metric matters to every campaign. So, maybe some of the above metrics will not be important for you to pay attention to. But, at least you know what they are in case one day they become relevant to your business. We hope to have helped you understand some more common metrics involved in digital marketing!
If you have any questions,