As you may know, Social Media has become an extremely valuable tool to many businesses. Utilizing social media accounts will allow you to reach anyone. It does not matter what your business is or the specific demographic your audience is, social media will help you grow your business in a quick and easy way. Though you do need to learn how to use social media in an effective way as well.
What are your Goals
Before using social media as a tool for your business, narrow your focus to what you are trying to accomplish. Why do you want to incorporate social media as a tool? What is it going to do for your business? There are a few different ways your company can thrive from the use of social media. It is important to know what you want to gain from these accounts.
Social media accounts can be used to gain followers, drive engagement, or build relationships with your consumers. Think about what specific goals you want to accomplish through these social media accounts before you start to plan for them. Acknowledging and understanding your goals will help you plan and schedule the posts for these accounts.
When using social media for your business, it is important to plan out all of your posts. You can do this weekly or daily, depending on how often you want to post. For example, if you decide to plan by week, it is best to create a spreadsheet. This spreadsheet will consist of a layout of seven days. Each day will list your post, word for word in full detail, what platform you are posting on, and what time of the day you will post it. By doing this, you can see all of your posts in front of you, and you will have them written out for you.
This planning process should be tailored specifically to you and your company. It is important to lay out your posts, but it is just as important to focus on the scheduling. You should schedule your posts regularly. It is okay to have some days with less posts, or some days with more. Though, you should never have a day with no posts at all. Scheduling your posts regularly will give your audience something to pay attention to. You will build a larger audience, and they will keep up with your accounts to stay updated in what you post.
The final part of scheduling is planning for yourself. When running multiple social media accounts, it is common to fall into a habit of constantly checking all platforms. This will distract you from other areas of your business and should be avoided at all costs. Along with planning and scheduling posts for your social accounts, create a schedule for yourself to check these accounts. Only spend the time allowed for yourself checking those accounts. This will help you avoid falling into the pit of constantly staring at those accounts waiting for engagement from your followers.
For example, if you are planning to post to twitter at 10 am and 2 pm, check your account after the 2 pm post. Allow yourself 20 minutes to scroll through and look at engagement numbers from your previous posts. After that allowed time, move on.
Focus and Keep up
The final thing to keep in mind when using these social accounts is to focus on them. Focusing on them involves keeping up with them as well. To successfully reach your goals, it is important to pay attention to the engagement. Allow your audience to speak up. Ask them what they want too see. Look at the data and number of clicks that your accounts are receiving, then use those numbers to improve your pages. All of these things will help you reach your goals.
If you have any questions or comments regarding social media accounts: