Social media has taken a huge role in digital marketing. Social media marketing is an extremely effective way to promote your brand and increase your audience. If you want to know more about social media marketing in general, check out our previous blog post! In this post, we are going to go over one specific platform to market from, and that is Instagram.
Instagram is a very popular photo sharing app where you can connect with various brands, celebrities, and friends. It is a fully visual app, being that you only post photo and video. This platform holds about one billion monthly users, and is known as one of the most popular social platforms in the world.
With that being said, there shouldn’t be anything stopping you from moving your digital marketing strategies to Instagram. We are going to share the best ways to market through this specific platform. Keep reading to learn more!
Guide to Instagram Marketing
Instagram has a few benefits over other platforms. But its biggest advantage is its visual nature. It allows you to rely on design and visual appeal. If your brand has a strong logo or strong design team, you will benefit highly from Instagram. Also with the visual aspect, it is easier to quickly catch the attention of your followers. The average viewer will quickly scroll through a platform, skimming over what they see. Because Instagram is fully visual, that will not become an issue. As long as your post is eye-catching, you will succeed on Instagram.
Instagram Marketing Strategy
Creating a strategy for Instagram is the same as with any other marketing strategy. It comes with the same steps, the same concerns, and the same hopeful outcomes. Start with setting goals. What do you want to come from marketing on Instagram? Why Instagram over other platforms?
After you have clear goals, move on to finding your target audience. The best way to do this is to create at least three personas that would be following your account. Label their gender, age, occupation, salary, hobbies, etc., in order to know who is making up your audience. This will also help you in basing your strategy off of who you want to reach.
Next, find your competitors. You want to do this after you find your audience, because your potential followers can tell you what similar brands they shop from. Then that will be who you are ultimately competing with.
After following all of those steps, you can move onto your content calendar, and building your brand on Instagram. Plan what you are going to post and when you will be posting it. Plan out any livestreams you want to do on Instagram and what you will be talking about. Then you can start posting your content, which should build your brand right on your Instagram page. A user should click on your page and see your brand and what you’re about immediately. Last but not least, keep up with the analytics. Make sure your strategy is working, and know how to fix it if it’s not.
Instagram marketing is similar to all other forms of marketing. Although it does come with more advantages. It could be the platform that shoots your brand into a successful career. If you have any questions, you can contact us on social media, or through our website!