Remarketing is a digital marketing strategy that is used to increase engagement with a brand’s website. It is a very innovative marketing tool, and there are many different brand that use it as a strategy. The goal is to get consumers to go back to the brand’s website and purchase something. This is such a powerful strategy used to re-engage consumers.
Many times, a consumer will browse a website without purchasing anything. Statistics show that only about 4% of website visits actually end in purchases. Although there are many reasons as to why that may happen, but either way, you can use retargeting to reverse that behavior. In this post, we are going to go through the steps to creating your own retargeting strategy.
There are many different ways that you can go about creating a retargeting campaign. The following platforms are available for you to use in this process:
- Display networks
Just like any other marketing campaign, it is important that you set goals before you do anything else. When it comes to a remarketing campaign, there are two goals that are most common.
- Building Brand Awareness
- Get Customers to Act
These two goals are the typical wanted outcome of a remarketing campaign. Building brand awareness will allow you to build the trust of your customer, and increase the credibility of your brand. And, when it comes time for customers to make a purchase, they will remember your brand.
That leads into the next goal, which is getting customers to act. The point of a remarketing campaign is to regain the attention of consumers. So, you just want to target the customers that are thinking about purchasing your product.
How to Achieve Those Goals
Once you set and understand your goals, it is important to follow the steps in achieving them. We are going to give you some helpful tips in order to reach the goals that you set for your campaign.
Find the Right Audience
If you aren’t focusing on targeting the right audience, then you are missing out leads that would be easy to convert, and you will not receive the best results. There are a few ways to ensure that you are targeting the right audience. Your social media accounts and email lists are going to be amazing sources to help you find the right consumers.
Re-engage People Who Abandon Their Shopping Carts
Again, the main point of remarketing is to call back the shoppers who left your webpage without making a purchase. So, the best way to do that is to find the exact customers that left their cart without purchasing. You can set up this tracking through your website so you can see who fills a shopping cart and abandons it without purchase. Then, it will be easy for you to target those consumers and call them back to their shopping cart.
Find People Who Previously Purchased
Advertising to previous consumers will give you leverage, and a better chance at making a sale. The best way to target those customers is by choosing related products to what was already purchased. For example, if a consumer purchases a coffee machine, you can sell them add-ons, mugs, coffee, coffee grinders, etc. You can then move on to more products that are not additions to the original purchased, but are similar or related to. This is a perfect way to target that same customer.
Retargeting is one of the best marketing campaigns that you can implement in your business. If you want to know more about this process, you can check out some of our other blog posts from the past. Just check out the rest of our website to learn more!
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