We recently talked about Search retargeting, what it is, and how it works. But, it is also important that we go over the small, yet important differences between both search and site retargeting. In this blog post, we are going to go over the differences in the two strategies.
If you are looking at both of these strategies and are not sure which will work best for you. For the rest of this blog post, we are going to go over the benefits that come from each strategy.
Search Retargeting Benefits
1. Improve Brand Awareness
Search retargeting is effective in improving brand awareness. It can improve it so much that almost 70% of marketers turn to this strategy mostly for this benefit. When you are targeting an audience through this strategy, those users don’t necessarily know what your brand is yet. They just know what they are looking for. So the more people that see your ad, the more brand awareness you are gaining.
2. Increased Conversion
When you run digital marketing campaigns to increase your return on investment as well as drive revenue. Retargeted search ads have higher conversion rates compared to regular display ads. It is a cost-effective way to increase conversions.
3. Increase Engagement
One of the most obvious and common benefits that come from search retargeting is driving consumers to your site. You are increasing potential customers, but you are also increasing engagement with your site and your links.
The most common and main benefit that comes from site retargeting is the ability to drive previous users back to your site. These consumers already have knowledge of your brand. They are not new and there will not be as much persuasion needed convert a user into a buyer. Placing ads in the right places to remind the user of your brand is one of the best ways to re engage them and hopefully push them to make a purchase.
Both of these strategies can be great for your brand and for your business. Search retargeting is a great way to increase your brand awareness, conversions, and engagement. The main use of this strategy is to drive new users to your site, ones who may have never even heard of your brand before. This strategy is through the use of keywords.
If you are looking to use one of these strategies, you should keep in mind that they are both helpful. It just depends on what you are looking for. If you have a lot of engagement with your website, but not many purchases, then site retargeting may be the best option for you. If you don’t have much website engagement at all, search retargeting will work well for you.
We hope to have helped you learn the difference between these two strategies. If you have any questions:
Contact us here.