SEO, search engine optimization, is the process of getting web pages to show up in search engines like Google. Searches will be preformed with keywords that relate to the topic of their search. It is done to increase he visibility of a website in organic search results. Organic SEO refers to SEO methods that are unpaid and algorithm-driven, and the process heavily relies on content relevancy. In easier terms, organic SEO will make your website show up on the first google results page, and you don’t have to pay for it. In this article, we will be further explaining organic SEO.
Some organic SEO methods that can improve a site’ page rank are:
- Boosting Keywords
Keywords are words or phrases that are closely related to your subject. It is important to use your keywords consistently through your article. This is what boosting keywords refers to. When a keyword is searched, the search engine will look through its database and return the most relevant pages for that keyword.
For example, people who are interested in getting a haircut will search things like cheap haircuts, hair salon near me, good hair salon, etc. A hair salon that has good SEO will make a lot of sales and gain a lot of attraction, because they use keywords and other SEO methods.
Backlinking is when you include links in your article that lead to other pages on your site. It is also important to include links to outside pages, not on your website. These are inbound and outbound links.
- Writing high-quality content
Finally, it is important to write high-quality content. This method is the most simple and self-explanatory. Your content needs to be well-written and relevant.
Why Is It Important?
About 75% of searchers don’t click past the first page of search results. When your site doesn’t rank highly, your users won’t see it. If your users aren’t visiting your sites, you will struggle to bring in sales. Over 90% of online experiences begin with search engines like Yahoo and Google.
Organic SEO is the best way to achieve higher search results. It is cost-effective, generates more clicks, creates lasting search results, etc. Organic search traffic makes up about 40-50% of a company’s revenue. So, organic SEO could be extremely useful to your company’s success. It will increase engagement of your site, as well as increase your sales.
How Does It Work?
Search engines hold a large responsibility to ensure that when a user provides a search query, they are given the most helpful results possible. Therefore, search engines want the delivered results to be relevant resources that match the intent of the search. The main goal of organic SEO is to create a website with content that is worth of a top, first-page ranking.
SEO is extremely important for your company to gain attraction and make sales. Organic SEO is the best and most cost-effective way to boost your website’s search results. If you are interested in learning more about SEO, visit our website to stay up-to-date with our blog posts!
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