Once a month our team brings you our favorite digital marketing articles.
Here’s what we’re reading in July.
Diana, our Business Development Manager recommends:
A big part of my job is talking to people – online and off. I appreciated the specific suggestions in this article about asking unconventional questions and drawing other people into the conversation. My favorite idea was the “Improv-ise” one – rather than simply answering questions with “Yes”, add to it with “Yes, and…” to keep the conversation going.
Nick, our Digital Marketing Account Manager recommends:
A few years ago, it seemed as if organizations were producing content solely to promote on social media. Posts were created without a strategy. This article really exemplifies how much content marketing has evolved in the last few years, and how imperative it is to a strong digital marketing strategy.
Jaime, our Content Marketing Coordinator recommends:
Adding value doesn’t always mean adding words. And in copywriting, getting to the point in as few words as possible is often the goal. I loved how this article emphasizes that our words – and many times, our words alone – should inform, inspire, motivate, or emotionally affect the reader enough to drive them to action.
Casey, our Digital Campaign Manager recommends:
This article pairs concise, well-written explanations with simplistic graphics to help anyone easily understand the differences between “responsive” and “adaptive” web design, and why they matter. In 2016, mobile responsiveness is a huge factor in the overall ranking of websites, so it’s crucial to know how to talk to a developer, what to ask for, and why it will help your site.
Sam, our Project Manager recommends:
Project management is more than looking at scopes of work and delivering projects on time and on budget. While those things are important, I feel that I’m most valuable when I help our creatives and campaign managers stay on task without overwhelming them. This article is a great snapshot of how best to direct a project and keep your production team happy and healthy.